yqf@my-deja.com
June 1st, 2006, 10:30 PM
Bridge Ratings, whose estimates of satellite radio retail market share
based on their questionable polling data and methods has historically
understated actual Sirius market share by 5 to 10 percentage points,
but they are now estimating that the retail split for the "week of
5/29" was 60/40 in favor of Sirius.
This raises the question.... did Bridge Ratings fix their polling
methods and model so that their estimates now more accurately match
reality or did Sirius jump to a 65-70% share of the retail market last
week? If the true numbers are still derived by adding the "Bridge
estimates to actual sales" factor to the Sirius share, XM is in big
trouble.
Maybe Sirius secretly went to market with a live portable to counter
the big surge of Inno sales that was supposed to be putting the final
nail in the coffin of the "Stern effect" which has been reported to
be on it's death bed with just days to live.... for the past 6 months.
based on their questionable polling data and methods has historically
understated actual Sirius market share by 5 to 10 percentage points,
but they are now estimating that the retail split for the "week of
5/29" was 60/40 in favor of Sirius.
This raises the question.... did Bridge Ratings fix their polling
methods and model so that their estimates now more accurately match
reality or did Sirius jump to a 65-70% share of the retail market last
week? If the true numbers are still derived by adding the "Bridge
estimates to actual sales" factor to the Sirius share, XM is in big
trouble.
Maybe Sirius secretly went to market with a live portable to counter
the big surge of Inno sales that was supposed to be putting the final
nail in the coffin of the "Stern effect" which has been reported to
be on it's death bed with just days to live.... for the past 6 months.