RiseStar
June 9th, 2006, 05:00 AM
Tivo has announced that they are branching out into webcasting, delivering broadband video content directly to subscriber’s televisions. The new service has been dubbed “TiVoCast™”.
To kick off the new service, Tivo has signed initial agreements with the NBA, WNBA, The New York Times, Heavy, iVillage and CNET.
"The range and quality of broadband video is exploding on the Web, but it's not TV until it is on the TV," said Tom Rogers, CEO of TiVo. "With the TiVoCast service, we are once again transforming the television experience by bringing the rapidly expanding array of video content on the Internet into the living room."
The Tivocast service will set itself apart through the ability to deliver exclusive content that is not available on regular television.
The initial offerings include:
· NBA and WNBA — As the first professional sports leagues to team up with TiVo, fans will have access to NBA and WNBA video showcases during the season that will be available to all TiVo subscribers. During The Finals, which tip off on Thursday, June 8 on ABC, a special "Finals Showcase" video package highlighting the greatest Finals moments in NBA History will be available for fans to view on TiVo.
· The New York Times — The New York Times will offer a selection of original video segments on a variety of topics including A.O. Scott's signature Movie Minute film reviews, news analysis from the Times' Washington DC bureau, David Pogue's technology product reviews and many more.
· Heavy.com — Heavy.com is the Number 1 digital entertainment brand for 18 — 34 year old guys with more than 12 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "American Suck Countdown" and "The Massive Mating Game."
· iVillage — Featuring original video clips from one of the strongest and most widely recognized brands on the Internet for women. Informative and entertaining segments will include real stories and how-to advice covering beauty, parenting, fashion, home & food and relationships, among other topics.
· CNET — ( www.cnet.com ), the place consumers go to understand and compare consumer electronics, computers, and software to find the right choice and a property of CNET Networks, Inc., will provide viewers buying advice and how-to segments that help them get the most out of their technology products. Content will include video from CNET TV's popular franchises such as Insider Secrets, Weekend Project, and First Look from the Labs, and feature popular CNET editorial personalities Brian Cooley, Molly Wood, and Tom Merritt.
· Danger Rangers — These animated characters will deliver exciting, action-adventure series that empowers children to make smart safety decisions. Content will be premium, quality entertainment to improve children's safety awareness, making them less likely to be injured, disabled or even killed in a preventable accident.
· H2O: HipHop on Demand — Provided content will focus on delivering viewers' world and television premieres of HipHop/Urban themed programming targeting the large and growing multiracial Urban TV consumer market.
· Union on Demand — USA's first on demand action sports film network will provide premium Surf, Snow, Skate, BMX and Motocross content to the consumers and enthusiasts.
· Rocketboom — Currently one of the most popular videoblogs on the Internet. As early pioneers of online video, Rocketboom brings creative news and political commentary in 3 to 4 minute bites of internet culture, daily.
· Here! : Offers a wide variety of original movies and series appealing to the broad based and diverse gay and lesbian audience.
Tivo subscribers will have access to the Tivocasting content free of charge and it can be accessed through the “Showcases” section of their Tivo Central. This is available on any Tivo Series 2 DVR, connected to a broadband internet connection, such as ADSL or Cable Modem.
To kick off the new service, Tivo has signed initial agreements with the NBA, WNBA, The New York Times, Heavy, iVillage and CNET.
"The range and quality of broadband video is exploding on the Web, but it's not TV until it is on the TV," said Tom Rogers, CEO of TiVo. "With the TiVoCast service, we are once again transforming the television experience by bringing the rapidly expanding array of video content on the Internet into the living room."
The Tivocast service will set itself apart through the ability to deliver exclusive content that is not available on regular television.
The initial offerings include:
· NBA and WNBA — As the first professional sports leagues to team up with TiVo, fans will have access to NBA and WNBA video showcases during the season that will be available to all TiVo subscribers. During The Finals, which tip off on Thursday, June 8 on ABC, a special "Finals Showcase" video package highlighting the greatest Finals moments in NBA History will be available for fans to view on TiVo.
· The New York Times — The New York Times will offer a selection of original video segments on a variety of topics including A.O. Scott's signature Movie Minute film reviews, news analysis from the Times' Washington DC bureau, David Pogue's technology product reviews and many more.
· Heavy.com — Heavy.com is the Number 1 digital entertainment brand for 18 — 34 year old guys with more than 12 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "American Suck Countdown" and "The Massive Mating Game."
· iVillage — Featuring original video clips from one of the strongest and most widely recognized brands on the Internet for women. Informative and entertaining segments will include real stories and how-to advice covering beauty, parenting, fashion, home & food and relationships, among other topics.
· CNET — ( www.cnet.com ), the place consumers go to understand and compare consumer electronics, computers, and software to find the right choice and a property of CNET Networks, Inc., will provide viewers buying advice and how-to segments that help them get the most out of their technology products. Content will include video from CNET TV's popular franchises such as Insider Secrets, Weekend Project, and First Look from the Labs, and feature popular CNET editorial personalities Brian Cooley, Molly Wood, and Tom Merritt.
· Danger Rangers — These animated characters will deliver exciting, action-adventure series that empowers children to make smart safety decisions. Content will be premium, quality entertainment to improve children's safety awareness, making them less likely to be injured, disabled or even killed in a preventable accident.
· H2O: HipHop on Demand — Provided content will focus on delivering viewers' world and television premieres of HipHop/Urban themed programming targeting the large and growing multiracial Urban TV consumer market.
· Union on Demand — USA's first on demand action sports film network will provide premium Surf, Snow, Skate, BMX and Motocross content to the consumers and enthusiasts.
· Rocketboom — Currently one of the most popular videoblogs on the Internet. As early pioneers of online video, Rocketboom brings creative news and political commentary in 3 to 4 minute bites of internet culture, daily.
· Here! : Offers a wide variety of original movies and series appealing to the broad based and diverse gay and lesbian audience.
Tivo subscribers will have access to the Tivocasting content free of charge and it can be accessed through the “Showcases” section of their Tivo Central. This is available on any Tivo Series 2 DVR, connected to a broadband internet connection, such as ADSL or Cable Modem.