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Coyote
June 12th, 2006, 06:03 AM
BMW Canada Signs Long-Term Exclusive Agreement with SIRIUS Canada
<<
- SIRIUS Satellite Radio available in select BMW vehicles starting fall
2006
- By 2007, all BMW models will be SIRIUS Satellite-ready
>>

TORONTO, June 12 /CNW/ - SIRIUS Canada and BMW Canada today announced a
long term exclusive agreement that will make SIRIUS Satellite Radio
receivers
a factory and dealer option for BMW vehicles sold in Canada. Starting in
fall
2006, SIRIUS Satellite Radio will be available in select Canadian BMW models
bundled with a subscription to SIRIUS Canada's premium 110 channel satellite
radio service. By 2007, all BMW models will be SIRIUS Satellite-ready.
"We are thrilled to start BMW Canada's program for SIRIUS and excited
about establishing a long term exclusive partnership," said Mark Redmond,
President and CEO, SIRIUS Canada Inc. "We look forward to working closely
with
BMW Canada to provide their customers with the best programming content
available and the best in-vehicle entertainment experience anywhere."
"We are pleased that our longstanding relationship with SIRIUS Canada
has
culminated in this exclusive agreement and look forward to the launch of
SIRIUS-equipped BMWs this fall," stated Lindsay Duffield, President and CEO
of
BMW Group Canada. "The Satellite radio market continues to grow rapidly in
Canada and we expect the SIRIUS 110 channel lineup to be a much sought-after
offering on future BMW
models.http://www.newswire.ca/en/releases/archive/June2006/12/c8379.html